1. Build on what we love. 

The best logic is so natural, we feel like it was our idea. Rather than design for what's new, I look to metaphors for what we already know and love. 

2. Show who we could be.

The most compelling product is a better portrait of ourselves. Rather than designing for what's accessible, I design for moments of potential.

3. Create that together.

Often users are the best designers. Rather than solve every problem myself, I try to design platforms around who and what we already share.